Derin®
Reveal the why behind health decisions
Standard healthcare data used today shows what happened when the answer is rooted in behavior.
Derin captures and explains the beliefs, motivations, and barriers behind the decisions that shape people’s care.
Design with Scientific Rigor
Build adaptive AI-powered interviews designed and tested by behavioral scientists before it reaches a single person to uncover the beliefs, motivations, and barriers shaping health decisions.
Meet People Where They Are
Reach people across web, messaging, and voice, in their own language through natural interviews, that build trust and generate depth.
Capture Deep Behavioral Signals
Go beyond fixed responses to capture rich behavioral signals from each interaction, revealing how people think, decide, and act in real-world health contexts.
Turn Signals Into Decision-Grade Insight
Apply advanced analytics, including topic and sentiment analysis, causal modeling, and segmentation, to identify root drivers of behavior and enable precise, targeted interventions.
Understanding Human Experiences Shouldn’t Force a Trade-Off.
Understanding Human Experiences Shouldn’t Force a Trade-Off.
People’s health decisions are shaped by trust, fear, stigma, cultural norms, and emotional barriers. Standard healthcare data does not reveal any of it.
Capturing these experiences in people’s own words has meant choosing between depth and scale. Surveys reach thousands of people but reduce their experiences to predefined answers. In-depth interviews capture the full story, but only for a small group of people at a time.
Derin gives you both.
Derin runs in-depth interviews with hundreds of people in days, adapting each follow-up to what the person responded with. Every voice becomes structured, decision-grade insight, with the depth of an interview and the reach of a survey.
Turn Human Understanding Into Action
Scale Human Understanding
Behavioral science–driven AI conducts natural, adaptive interviews that uncover the beliefs, motivations, and barriers behind health decisions—at scale.
Make Better-Informed Decisions
Derin turns every interview into structured behavioral signals—applying topic and sentiment analysis, causal modeling, segmentation, and predictive modeling to identify what drives behavior and how to act on it.
Strengthen Engagement Strategies
Design outreach, programs, and experiences that resonate with the people you serve.
Built for Healthcare, Not Adapted to It
Most AI research tools are built for consumer insights and retrofitted for healthcare.
Derin is designed from the ground up for sensitive, high-stakes environments.
Designed by Behavioral Scientists
Derin was built by researchers with decades of experience running sensitive, high-stakes health research in the field. It shapes how every interview is designed.
Quality in Every Question
Behavioral scientists set what Derin probes for and how findings are interpreted. Every follow-up is grounded in healthcare knowledge instead of a generic AI script.
Privacy, Safety, and Consent Built In
Structured, IRB-aligned consent is part of every interview. Escalation pathways and safety triggers protect participants when sensitive topics come up. Derin is built to support HIPAA-compliant workflows, and any personal information participants share is flagged and removed.
A Trusted Way to Ask,
and To Listen
of participants describe conversations as natural
say the conversation helped them reflect on their experiences
report feeling emotionally safe sharing sensitive information
Depth In
Every Answer
more behavioral drivers surfaced, for a fuller picture of what shapes each decision
changed their initial response when probed, getting past the surface answer
of insights surfaced unprompted, revealing blind spots
From Collecting Answers to Understanding Behaviors
Traditional
Surveys
- Predefined questions and fixed responses
- Reliable, but limited to what is asked
- Miss the full drivers of behavior
Generic AI
Interviews
- Conversational, but not grounded in behavioral science
- Follow-ups are inconsistent and often surface-level
- Not designed for regulated or sensitive health research
Derin®
- Adaptive, behavioral science–driven interviews
- Captures how people think, decide, and act—not just what they say
- Quality scored in every interview, with findings tied to the root drivers of behavior
Traditional
Surveys
- Predefined questions and fixed responses
- Reliable, but limited to what is asked
- Miss the full drivers of behavior
Generic AI
Interviews
- Conversational, but not grounded in behavioral science
- Follow-ups are inconsistent and often surface-level
- Not designed for regulated or sensitive health research
Derin®
- Adaptive, behavioral science–driven interviews
- Captures how people think, decide, and act—not just what they say
- Quality scored in every interview, with findings tied to the root drivers of behavior
Driving High Stakes Decisions in Healthcare
Life Sciences
Adapt trials, evidence, and engagement to real patient behavior. Use in-depth behavioral insight to refine protocols, improve recruitment, and personalize commercial and patient support strategies.
Health Systems & Payers
Learn why patients disengage and why clinicians burn out, in their own words. Use what you hear to improve patient experience, adherence, and quality scores, and to address the pressures driving staff turnover.
Public Health & Philanthropy
Target interventions based on how communities actually think and decide. Use lived experience to allocate resources and design programs that drive measurable impact.
Academic Research
Move beyond small-sample qualitative studies. Combine qualitative depth with quantitative scale to capture lived experience and behavioral signals at scale with IRB-ready protocols—and translate it into structured behavioral evidence for analysis and publication.
FAQs
Surveys scale well, but they are locked into the questions they were designed to ask and miss the underlying drivers behind responses. Derin runs at survey-like scale but asks adaptive, conversational follow-ups that probe the "why" — turning lived experience into structured behavioral evidence rather than just percentages.
Generic chatbots are conversational but not built for healthcare research. Derin is purpose-built for it: behavioral science–driven conversations powered by Surgo's validated CUBES framework, with participant safeguards, IRB-ready infrastructure, integrations with high-quality panels, and analytic outputs designed for research — none of which a general-purpose chatbot provides.
Human-moderated interviews go deep, but they are slow, expensive, and hard to run at scale. Derin adapts and probes like a skilled interviewer but engages far larger samples in a structured, consistent way — delivering depth at survey-grade reach, with outputs that can be analyzed across participants and segments of the population.
Derin can recruit participants through our high-quality panel partners or engage directly with a client’s existing patients, members, providers, or communities. Recruitment strategies are tailored to each deployment, with support for quotas, oversamples, and targeted outreach as needed.
Derin is built with healthcare-grade privacy, security, and participant safeguards. It includes configurable protections for sensitive topics, including escalation pathways and safety triggers to stop the interview. Data is stored in a secure cloud environment with role-based access controls and governance aligned with healthcare and research standards.
Derin is designed not to solicit PII. If participants voluntarily disclose PII during a conversation, it is flagged and removed.This ensures responses remain focused on behavioral insight while protecting participant privacy.
Derin is built to support HIPAA compliance. We work with clients to align deployments with their compliance, security, and governance requirements. Data is stored in our secure cloud environment with role-based access controls. We do not ask questions that directly solicit PII; if respondents do accidentally disclose PII during the course of conversation, this is removed upon detection.
Yes. Derin is designed for sensitive, high-stakes research settings, including work with vulnerable populations. Its tone, safeguards, and conversation design support emotional safety. In prior deployments, <strong>94% of participants reported feeling safe sharing sensitive information</strong>, and some participants prefer sharing sensitive experiences with an AI interviewer rather than a human moderator.
Consent is managed as part of the research protocol, similar to other healthcare or academic studies. Participants receive a consent form, can opt in or out, and are clearly informed they are engaging with an AI system. Derin can include simple explanatory materials, such as video, to ensure participants understand how their data will be used.
Bias in Derin can arise from the interview agent asking questions that reflect stereotypes, make inappropriate assumptions, or behave differently across participants. To address this risk, we use carefully designed system prompts with hard behavioral constraints. Staff review outputs and test the system using a wide range of scenarios during development. Together, this is consistent with published safety guidance, which recommends prompt engineering, moderation, and human oversight as application-level safeguards.